The review read like he was expecting it to be the iphone version of VR. Complaints about using an expensive computer, the cord, having to use muscle memory, etc. come off like the type of person who wouldn't be interested in the Oculus in the first place. While I agree that it looks clunky, really it's the performance that most would-be buyers are interested in.
It IS the iPhone of VR. The first iPhone didn't have over-the-air updates, over-the-air app installs, over-the-air music downloads. The screen was crap (compared to today).
Compare this to the Oculus Rift, the average person doesn't even have a machine they can plug it into. I mean, who even has a desktop computer anymore? Everyone I know has a laptop.
The product is clearly aimed at serious gamers who have the money to sink into serious gaming rigs. The iPhone-of-VR it certainly is not.