If you'd like to see the evolution of the actual startups themselves, check out a project I've been working on for about a year ... it now has over 500 startups listed on the site:
http://www.startuptimelines.org/
Unicorn Logo Evolution
31–40 of 45 posts
Re: Unicorn Logo Evolution
#32Its interesting how Volkswagen was a modified swastika, yet their current logo pays homage to their old one in shape. Honestly if I was them I would have gone an entirely different direction.
I doubt its a modified swastika any more than Columbia Sportswear logo[0] is a modified swastika.
In 1937 the Nazis were already well established in Germany, and WW2 hadn't started yet. I would think that if it was meant to be a swastika, they wouldn't have to allude to it, they would just use it. Ferdinand Porsche[1] (founder VW) was even a member of the Nazi party and SS and worked closely with the SS and received awards from them (though also characterized an a apolitical person, it sort of looks like he had no problems "going along to get along" in matters of furthering his engineering). There is a real story of VW, Porsche, and Nazis, but it's not clear that this logo[3] is part of it.
edit: and then this: https://news.ycombinator.com/item?id=11346188 by @d0lph. I've never heard of swastika references in the logo before. Colour me now-educated.
[0] https://upload.wikimedia.org/wikipedia/en/thumb/c/c2/Columbi...
[1] https://en.wikipedia.org/wiki/Ferdinand_Porsche
[3] http://i0.wp.com/blog.etuodi.com/wp-content/uploads/2015/07/...
Re: Unicorn Logo Evolution
#33I think the page author is trying to show the current logo and the oldest logo, including going back to when companies were known by different names (a few of them are like that anyway). If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-... You can see how what the page lists as the original logo i…
i think the author is trying to make a buck selling ready made logos for silly unicorns...
Move fast and break things. You won't get the logo correct in the first iteration.
Re: Unicorn Logo Evolution
#34Microsoft seems to be a cover 80's disco music. http://bit.ly/1U9mxIG
They switched to Metallica soon after.
Re: Unicorn Logo Evolution
#35I thought this would be about the logo of the Unicorn web server. Not much here, really, but Airbnb's name makes a lot more sense now that I've seen it spelled out ("Airbed & Breakfast").
Re: Unicorn Logo Evolution
#36Re: Unicorn Logo Evolution
#37Re: Unicorn Logo Evolution
#38Earlier quoted context omitted.
i think the author is trying to make a buck selling ready made logos for silly unicorns...
Move fast and break things. You won't get the logo correct in the first iteration.
Or any iteration for that matter, brand identity being so subjective and all.
Re: Unicorn Logo Evolution
#39The cool animation at the top of the page over-sells what this site is providing by a factor of 1000. I was expecting some type of neat morphing between various logos over time.
It's funny... I posted something similar yesterday that (IMO) is much more informative but didn't get any attention: http://www.sketchdeck.com/blog/less-is-more-our-analysis-of-... Must be the fun animations that sell this.
Did you submit to HN? Link to the submission?
Re: Unicorn Logo Evolution
#40Earlier quoted context omitted.
It's funny... I posted something similar yesterday that (IMO) is much more informative but didn't get any attention: http://www.sketchdeck.com/blog/less-is-more-our-analysis-of-... Must be the fun animations that sell this.
Did you submit to HN? Link to the submission?