I swear, if a modern tech company went up and said 'We think you should buy our product", someone would start yelling about how its insulting how a company is endorising capitalism and materialism. We've gone from "Won't somebody think of the children" to "Won't somebody think of every single possible group that is possible to somehow offend in some way"
It's that we live in a world that systemically vilifies and denigrates poor people for not lifting themselves up by their bootstraps, learning programming, and starting a company and solving income inequality on their own.
And while our culture is collectively shitting on poor people, we are lauding the great entrepreneurs and business people at apple and the likes for being objectively better.
That is why it's offensive. Not because poor people are offended, but because is SHOULD offend you at how obtuse it is.