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Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

nytimes.com

1–10 of 192 posts

Re: Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

#5
Well, some of us connoisseurs we're prepared for this change since 2013:

  http://www.npr.org/sections/thesalt/2013/11/01/242412024/kraft-dims-that-mac-and-cheese-artificially-orange-glow
This isn't as radical a transition as "New Coke", and we haven't had to raid stores to build a stockpile like we did in the early 80s.

Re: Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

#6
Interesting idea, I guess a tech comparison would be revamping the server side code considerably but not making an announcement so users wouldn't think they had to be on the lookout for bugs / quirks that weren't originally present. If you test well you could 100% overhaul the back end with not a single end user the wiser. I suppose if you announced a "major overhaul" scheduled for some time then users may be wary or hesitant to engage with the platform thinking hat they should expect intermittent outages or broken features.

Re: Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

#7
I don't remember new Pepsi, but new Coke had a huge backslash which lead to pulling the product off the market, reversing back to original formula. And if I remember correctly, this original Coke, dubbed Coca-Cola Classic saw much better sales than the same coke did before that. Making people wonder if the new coke fiasco wasn't intentional.

Re: Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

#8
I'm fairly certain this change came to Canada first but unlike the USA, it was announced. Kraft launched a new version of Kraft Dinner (what you Yanks call "Mac and Cheese") with the preservatives replaced by natural things last year. I thought it tasted fine and was happy that it's even a little healthier.

Re: Kraft Reveals Revamped Mac and Cheese, 50M Boxes Later

#10
post #7

I don't remember new Pepsi, but new Coke had a huge backslash which lead to pulling the product off the market, reversing back to original formula. And if I remember correctly, this original Coke, dubbed Coca-Cola Classic saw much better sales than the same coke did before that. Making people wonder if the new coke fiasco wasn't intentional.

They didn't actually use the original formula. They used the opportunity to switch from Cane sugar to Corn Syrup. Since people didn't have the ability to taste the difference any more, no one noticed. This let them cut the cost of a major ingredient which then translated into profit. They gained a LOT more from the failed product.
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