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Instagram is switching its feed from chronological to best posts first

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Re: Instagram is switching its feed from chronological to best posts first

#21

Why do all of these social media companies ruin feeds like that? It would be fine if there was a seperate tab for 'best'.. I want to see things as they're posted. No fancy algorithms.

Because now Instagram can charge brands to reach their followers.

Facebook pioneered this business model and it has worked very well for them financially. Even if you have millions of followers to your Facebook page, you can only reach a small percentage of them without paying Facebook.

Re: Instagram is switching its feed from chronological to best posts first

#22

Why do all of these social media companies ruin feeds like that? It would be fine if there was a seperate tab for 'best'.. I want to see things as they're posted. No fancy algorithms.

It increases the kind of engagement that results in ad clicks. There's no way to make an advert or sponsored celebrity 'post' travel through time, but you can make it 'better'.

This may not be the kind of experience you want, but after all you aren't the customer here. You may not even be the product - you may just be a side cost of getting ads in front of the lowest common denominator consumer.

Re: Instagram is switching its feed from chronological to best posts first

#23
post #18

This makes sense. Gotta wean people off chronology to sell them the "best" ads.

I believe the algorithmic ordering is intended to optimize other variables such as "time on site," because if you stay longer they can show you more ads. It seems like the conspiracy stuff would be much harder to actually do, like manipulating the content to influence you to click on more ads.

While I agree that there is a conspiracy element to it, research has been done into this area before by Facebook. Whether or not it's in use is a whole different can of worms.

Re: Instagram is switching its feed from chronological to best posts first

#24

Why do all of these social media companies ruin feeds like that? It would be fine if there was a seperate tab for 'best'.. I want to see things as they're posted. No fancy algorithms.

Because the majority of social media users subscribe to more people/companies posting more things than the user could ever possibly read. Rather than users being overwhelmed with noise, getting frustrated, and possibly logging in less, social media companies come up with a way to show them enough content to keep them engaged and happy (and visiting the site/using the app) as long as possible.

If that was the real reason, then facebook wouldn't revert from 'chronological' to 'best' every time I visit the site.

The sorting algorithm is for the benefit of facebook and advertisers - and not necessarily by making me spend more time on facebook.

Re: Instagram is switching its feed from chronological to best posts first

#25

Why do all of these social media companies ruin feeds like that? It would be fine if there was a seperate tab for 'best'.. I want to see things as they're posted. No fancy algorithms.

Reddit is Fun has a nice solution (though it's just an interface to reddit's core functionality): at the top of the screen you can select which ordering you want (time order, most points per time period, hotness).

I think Reddit is not quite analogous to the other sites listed. Excepts for posts being deleted or stickied, all content is sorted democratically on a timer. You have the option (by default) to additionally sort by newest or newest post that are also popular with users. I'm sure other Reddit mobile clients have this functionality as well.

Re: Instagram is switching its feed from chronological to best posts first

#26

Why do all of these social media companies ruin feeds like that? It would be fine if there was a seperate tab for 'best'.. I want to see things as they're posted. No fancy algorithms.

It increases the kind of engagement that results in ad clicks. There's no way to make an advert or sponsored celebrity 'post' travel through time, but you can make it 'better'. This may not be the kind of experience you want, but after all you aren't the customer here. You may not even be the product - you may just be a side cost of getting ads in front of the lowest common denominator consumer.

Don't sponsored posts tend to get stickied at the top of feeds?

Re: Instagram is switching its feed from chronological to best posts first

#27
post #4

I really hope they have an option to switch it back to chronological. I tend to check Instagram at the end of the day and just scroll back until I see things from the previous day, then I know I've seen everything. I don't follow too many people so it only takes a few minutes.

Then you will see everything. I have a facebook profile with very few friends and relatively few liked pages.

I see every activity, including comments and even likes.

Re: Instagram is switching its feed from chronological to best posts first

#28
I can totally see genuine reasons for that. Feed is a huge part of the product, and you want to control that (which means controlling UX). You don't want to let things go out of hand. Some of us feel like, well, we can control it ourselves by unfriending/unfollowing/unliking things we don't like. That's true. But we shouldn't forget that we can't apply this assumption to the whole active userbase of Facebook/Instagram. Many many of their users won't bother, or aren't even aware of it.

It's kind of odd seeing all frustrated comments about how it's just about ads and etc. Well, duh, they are a business, not a charity.

The only problem with it is if they disable an ability to switch back. But, again, I can see reasons for that. It might be that they ran some experiments and some that people switch to chronological and then they happen to be less engaged over the time because their chronological, raw feed happens to suck big time.

Re: Instagram is switching its feed from chronological to best posts first

#29
post #26

Earlier quoted context omitted.

It increases the kind of engagement that results in ad clicks. There's no way to make an advert or sponsored celebrity 'post' travel through time, but you can make it 'better'. This may not be the kind of experience you want, but after all you aren't the customer here. You may not even be the product - you may just be a side cost of getting ads in front of the lowest common denominator consumer.

Don't sponsored posts tend to get stickied at the top of feeds?

I'm not familiar with instagram, but I would be surprised if they weren't just replicating Facebooks' model.

https://www.facebook.com/business/help/547448218658012

Re: Instagram is switching its feed from chronological to best posts first

#30
post #15

This makes sense. Gotta wean people off chronology to sell them the "best" ads.

Twitter has a chronological timeline* and still manages to show me relevant ads. *For Now

And Twitter is worth $11 billion, versus Facebook's $315 billion.

One of the two is clearly better at converting users to dollars.

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