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How happy were you with the experience so far? There are a few up and downsides as drabie had mentioned before.
Taking all of that into account, would you use Kickstarter again if you had the choice again?
I've lots of embedded linux experience. It's less consumerist products but more embedded systems experience. Where do I find people's problems to solve that can be addressed by HW?
Earlier quoted context omitted.
We created a lot of content and spread it guerilla way aka bombarding facebook groups that were relevant. On the other hand we through all of our network as word of month is still one of the best way to market your company. PR helped but did not make the whole difference.
Interesting on the "FB group spamming", that's a great idea to expand reach! Did you have any PR coverage pre-launch then to collect more emails?
Earlier quoted context omitted.
We created a lot of content and spread it guerilla way aka bombarding facebook groups that were relevant. On the other hand we through all of our network as word of month is still one of the best way to market your company. PR helped but did not make the whole difference.
Interesting on the "FB group spamming", that's a great idea to expand reach! Did you have any PR coverage pre-launch then to collect more emails?
Earlier quoted context omitted.
Build an email list! And try to pump up the subscriptions with different sales channels - you'll be able to know which ones work best for your business before launching your campaign
I'm going to have to disagree with part of this. Collecting emails is a good strategy when there's a concrete availability date and that date isn't too far off from the present. I recently had a client who was trying to sell a similar(ish) product. Collected emails for 6+ months. When they announced that their product was available, it took them 3 months to get to 50 orders from nearly 10k emails. Looking back, keepi…
But emails are one of the most valuable resource for marketing. You can always email people. But even advertising to the people that liked your page will cost you money and will be competing with tons of information.
For those of you that did Kickstarter and not Indiegogo or a selfstarter (Celery/Tilt/Shopify) campaign: How happy were you with the experience so far? There are a few up and downsides as drabie had mentioned before. Taking all of that into account, would you use Kickstarter again if you had the choice again?
I think each company is different though, and you have to consider your strengths, as in do you have a strong online acquisition strategy/team, in which case a campaign on your own site may make more sense.
Now that our campaign is over we use Celery for pre-orders on nebia.com
Did you rely on qualitative feedback (by real people or usertesting) or on quantitative results (A/B conversions testing on ad copies and landing pages)? Or did you just go with your gut?
What are some good strategies you guys used to narrow and improve your messaging for your crowdfunding campaigns? Did you rely on qualitative feedback (by real people or usertesting) or on quantitative results (A/B conversions testing on ad copies and landing pages)? Or did you just go with your gut?