I wish the term "true AI" were replaced with "strong AI" or "artificial general intelligence" or some such term. We already have true AI - it's a vast, thriving industry. AlphaGo is obviously a true, legitimate, actual, real, nonfictional example of artificial intelligence, as are Google Search, the Facebook Newsfeed, Siri, the Amazon Echo, etc.
This seems like semantic quibbling. All those terms seem synonymous to me.
For a much more detailed exploration of this topic, I think Wait but Why's article did a pretty thorough job: http://waitbutwhy.com/2015/01/artificial-intelligence-revolu...