Why would I want to deprive sites of their ad revenue? If you use ad blocking, just be sure that you and no-one you are close to depends on advertising - directly or indirectly - to get their bills paid. So damn childish to have such a sense of self righteous indignation that people turn off ads but expect the Internet to be free.
Whatever money I make from ads - we don't host them, but we do buy them - I accept that it is contingent on people choosing to accept them. That doesn't produce a moral duty to do so myself, any more than selling cod means I'm morally obliged to eat it at home. If people stop buying cod, I'm not outraged, I just accept that my business model must change.