Frankly I think the amount being award by these companies is minuscule when you compare it to the amount of damage this information could have caused Facebook in the wrong hands.
This has been discussed many, many times on HN before. This bug would not cause Facebook much damage; in fact, Facebook and Google tend to overpay rewards for bugs for the purposes of goodwill and recruiting. Let's examine the facts: 1. A Facebook vulnerability is dangerous to Facebook. A WordPress vulnerability is dangerous to a quarter of the internet. Facebook is not a high value target, relatively speaking. 2. A…
Bounties should not only be higher than what you can get on the black market. They should be high enough to make security experts spend their time trying to win them. Given probability of finding a bug with such impact, it is just not worth the time of any decent white hat (in terms of financial gain, sure it's nice to brag about it and that I believe is the biggest motivation).
Money wise, for Facebook, it makes zero difference if they pay him that much or 5 times more.