31–40 of 68 posts
I really wanted to use Duolingo but it appears that Japanese for English course is still not available (I would settle for just be able to speak and not read/write Japanese).
Earlier quoted context omitted.
Well, we know wanikani is spending on advertising.
I use wanikani, and I'd be surprised if this was a fake/paid for post. The team that builds it is really small (just one guy develops the product, he has 2-3 employees for community management etc), and their user base is really in love with the product. I might be wrong, but I wouldn't be surprised if this was just an excited user. Partly because for the reasons I just listed, and partly because his path to learning…
This. Two thousand times.
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It costs money to pay people to do those things. Maybe we can say "without advertising or promotions"?
I think marketing spend is the right term. They pay for marketing salaries, but had no marketing spend.
> It uses the same tactic as a casino, where a slot machine increases your chances of winning on the first couple of tries to give your brain a dopamine rush to go for more. Is this really a thing? Sounds exploitable, and I thought the randomness of slot machines is quite carefully vetted.
The difficulty of certifying a machine / game / etc is so high that the industry mostly uses a few basic games which are proven (both from a legal and operational perspective) and then reskins them endlessly to keep players coming back. Vampires were in for the last few years, apparently, thanks to Twilight. (Anecdata based on walking through a few casinos while in town for Microconf. It's vampires, TV shows appealing to older Americans, and a lot of very very obviously US-company-attempts-to-do-China games.)
The article means to say "promotion" or "advertising" or "PR" or any of a myriad of "marcomm" activities that have a budget, but if you design a product to meet customer needs and bring it to market, you are marketing your product. If you think marketing has a negative connotation, you're doing it wrong, same as if your product is poorly designed or dangerous or simply ineffectual.
Approach your marketing program from the point of view of "meeting customer needs".
It is actually a heuristic - as long as you see a costly marketing, the product is either crap or fraud. SAP is the best example.
If you see an established product, such as Facebook, advertising itself, think of it in a users-data-mining stage, instead of offering a valuable service which gives growth without deceiving maladverticing.
By offering a valuable, no-cheating service, so users would talk about it. It is actually a heuristic - as long as you see a costly marketing, the product is either crap or fraud. SAP is the best example. If you see an established product, such as Facebook, advertising itself, think of it in a users-data-mining stage, instead of offering a valuable service which gives growth without deceiving maladverticing.
The title of the article belies its content. Several examples of marketing are cited: - They identified a market: people who want to learn a language as quickly, easily and inexpensively as possible. - They analyzed and understood the needs and desires of the target market. Presumably they further segmented the market. - They created an offering that met the needs of the segment(s) they were going after. - They delib…
Also PR. It's not just this article, either -- the founder gives talks and interviews pretty regularly, it appears.
The gamification aspects of Duolingo are a nice touch, but even if it didn't have this it would probably still be popular. I don't think there has to be some sort of "one weird trick" here. It's not perfect, but Duolingo 1) is free, 2) has no ads, 3) has both a website and apps, 4) is interactive with audio and voice recognition. There really isn't any competition to this. Lots of people want to learn languages; is i…
Memrise ticks (1) (2) (3) and (4), although I believe it is now a fremium model.
Don't want to go all academic on you all, but what they taught us in school is: "marketing" entails every aspect of interaction with customers, so if customers hear about your product, that's marketing. If you have a product... that's marketing. The article means to say "promotion" or "advertising" or "PR" or any of a myriad of "marcomm" activities that have a budget, but if you design a product to meet customer need…