Earlier quoted context omitted.
Mailchimp doesn't exactly do "bulk emails", they do newsletters. There are lots of things that fall in between say a weekly email to 5k people (typical newsletter email) and a password reset (typical transactional email) that people used Mandrill for and now are rightly pissed. I have a friend with a service that sends out 10k-ish customized mealplans each week to their paying customers (each email is fairly unique g…
> Or imagine something like a system that alerts people when X band announces a concert date in Y town. Lots of people subscribe to get an email notification about that so it's 1 email to 500 people in Duluth. Not exactly a newsletter, not exactly transactional. That is bulk email, fyi. > I have a friend with a service that sends out 10k-ish customized mealplans each week to their paying customers (each email is fair…
It's explicitly stated to be OK in their own FAQ:
https://mandrill.zendesk.com/hc/en-us/articles/206251597-Wha...
> you can send any legal, non-spam email through Mandrill, too
and on http://mandrill.com/about/
> Use Mandrill to send automated one-to-one email like password resets and welcome messages, as well as marketing emails and customized newsletters.