My current primary business is IT consulting, which really means that I spend most of my time working face-to-face with people that have trouble with computers and technology in general. So, this kind of behavior isn't news to me. In fact, I've tried often to convince the tech-savvy that most users have problems like this, and I've never been all that successful. The RWW "Facebook login" is great from this standpoint…
I'm a terrible cook, but if I was baking a cake, and used laundry detergent instead of flour (I mean, they're both white and powdery...) I'd absolutely deserve any comments about my (lack-of) intelligence. The "News results for facebook login" section on Google is very clearly marked, with, umm, well theres a picture, and a bit of indentation? In this case, I must lay some blame on Google for putting laundry detergen…
Why is this OK? Why is it OK to laugh at and discriminate against less intelligent people?
What have less intelligent people failed to do, that would have made them more intelligent, that makes them deserve to be looked down on? Is it their fault that they're less intelligent?
How is this different from laughing at people because their skin is a different color, or they speak a different language?
Disclosure: I'm guilty of this. But I've been wondering about this question for a few years now.