> the analytics tools (pretty but pointless) Hah, yeah. I was curious about how these worked a while back and figured out that a tweet's "Impressions" includes any time someone reloads a timeline that includes your tweet somewhere within. This includes your own page loads, so if you open Twitter a few times throughout the day you'll see your tweets accumulate impressions by default. And if you're followed by a really…
If you want "unique visits," you can look for unique visitors or unique impressions or just uniques, depending on what company you are working for.
(And if you are doing TV, you can get an estimate of how many people saw it on DVR in the next three days)