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Google Acquires Aardvark For $50 million

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11–20 of 104 posts

Re: Google Acquires Aardvark For $50 million

#11
post #8

Wow! I've been an avid 'Varker for sometime now and this is very surprising! I think this is probably more of a talent acquisition than anything: Just the _highlights_ from http://vark.com/team * Max Ventilla - former Googler; marketing and monetization * Nathan Stoll - former Googler; headed Google News for three years * Fritz Schneider - former Googler; founded and led Google's Firefox and Safe Browsing teams * Win…

[deleted]

Re: Google Acquires Aardvark For $50 million

#12
post #10

This price seems really high considering the amount of traction aardvark had (not much). $50M is a pricey talent acquisition

It may not be too high if you look at the VC money they had raised. $6M had been invested so if that was a 50% stake then you are looking at a 4x return for the VC. Isn't that about right?

The buyer doesn't do his valuation based on what's put into the company.

Re: Google Acquires Aardvark For $50 million

#13
post #8

Wow! I've been an avid 'Varker for sometime now and this is very surprising! I think this is probably more of a talent acquisition than anything: Just the _highlights_ from http://vark.com/team * Max Ventilla - former Googler; marketing and monetization * Nathan Stoll - former Googler; headed Google News for three years * Fritz Schneider - former Googler; founded and led Google's Firefox and Safe Browsing teams * Win…

Re-hiring a bunch of ex-employees does not look like a talent acquisition. It looks more like someone was shrewd enough to become buddies with the M&A department the first time around.

Re: Google Acquires Aardvark For $50 million

#15
post #5
post #4

I'm interested to see how this develops. I'd hate for google to drop the ball (a la dodgeball, omnisio, etc.). Vark is such a unique, useful service.

I'd be curious to know how you use the service. Most of the questions I see asked on it seem pretty poor and uninformative.

If you ask an interesting, detailed question, you'll usually get something unique in return.

An example of a question (and an awesome answer) I submitted: http://vark.com/t/cad4a0

Re: Google Acquires Aardvark For $50 million

#16
Where do they get this valuation from? That's greater than $500/user, and their growth curve doesn't look exponential by any means: http://siteanalytics.compete.com/vark.com/?metric=uv. (Yes, I know compete sucks, but often the shape is correct.)

Talent doesn't make sense at that price, more like a few million. The tech can't be that out of the ordinary for Google given they just launched Buzz and Wave. So what was it that deserved that price? Bidding war?

Re: Google Acquires Aardvark For $50 million

#17
post #13
post #8

Wow! I've been an avid 'Varker for sometime now and this is very surprising! I think this is probably more of a talent acquisition than anything: Just the _highlights_ from http://vark.com/team * Max Ventilla - former Googler; marketing and monetization * Nathan Stoll - former Googler; headed Google News for three years * Fritz Schneider - former Googler; founded and led Google's Firefox and Safe Browsing teams * Win…

Re-hiring a bunch of ex-employees does not look like a talent acquisition. It looks more like someone was shrewd enough to become buddies with the M&A department the first time around.

Sorry, would you care to elaborate? I'm not really sure what you mean by "the M&A department the first time around". I think the fact that only _some_ of the team members are ex-Googlers is significant.

Additionally, what other business case could their be to purchase such a small, new company. Couldn't Google just have integrated these features into their shiny new Buzz service _last week_ and have overshadowed Vark very quickly?

Re: Google Acquires Aardvark For $50 million

#18

Where do they get this valuation from? That's greater than $500/user, and their growth curve doesn't look exponential by any means: http://siteanalytics.compete.com/vark.com/?metric=uv . (Yes, I know compete sucks, but often the shape is correct.) Talent doesn't make sense at that price, more like a few million. The tech can't be that out of the ordinary for Google given they just launched Buzz and Wave. So what was…

A lot of their service runs over IM and other non trackable tools. But it does seem like a high valuation. I assume its a talent + technology acquisition and not a play for eyeballs?

Re: Google Acquires Aardvark For $50 million

#19
While there is definitely a bunch of talent on the team, I'd say this is definitely a technology acquisition, but specifically a UI acquisition -- Google could build the back-end to vark tomorrow, but the user interaction is something they could never have come up with.

This is also why they should acquire Yelp -- it's not about the tech (in fact, Yelp is built on Google maps). It's about the interface.

Re: Google Acquires Aardvark For $50 million

#20
post #6

What is the business case for Google in acquiring Aardvark?

Aardvark will integrate extremely naturally into Google Buzz.

When listening to Sergey talk about Google Buzz ten minutes into this video he brings up the value of using buzz to ask questions to his contacts with the recommendation system directing the question to who best can answer it.

http://www.youtube.com/watch?v=d_W6Qbob2mg#t=10m10s

I was like "this sounds like Aardvark".

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