Help my startup pick a new logo • Hacker News Board

Re: Help my startup pick a new logo

#11

Post by dwohlfahrt » Wed, Feb 10, 2010, 11:09 PM UTC

Man, only if http://www.modernballots.com (from this thread earlier today -> http://news.ycombinator.com/item?id=1115385) supported images (or better yet, some kind of web markup, i.e. textile) as "candidates" this would make for a great use of the site, seeing as I don't love or hate any of the logos and would find giving each a star rating much more appropriate.

bradbeattie, i hope you're reading this thread :)

Re: Help my startup pick a new logo

#12

Post by dirtbox » Wed, Feb 10, 2010, 11:19 PM UTC

Being honest, I'm not particularly enamoured by any of those in the main link or singularly any in the second.

I'd probably go for the hat in this: http://99designs.com/designs/3702194-original Combined with the monocle and text placement in this: http://99designs.com/designs/3682895-original

Although not with those particular fonts. Something deco and 20's would be nice. Cicle or even Futura would work at the right weights.

Re: Help my startup pick a new logo

#13

Post by alabut » Wed, Feb 10, 2010, 11:23 PM UTC

It depends on what the rest of the site design is as well - it's hard to judge the logo in isolation. It's the same concept as pairing wines with cheese.

For example, A is the most neutral and could go well with a modern layout, G is minimal while still having an old school flourish and can match up with a similar design if the designer had the chops to pull it off, and the rest are bit crowded and overdone, which means they probably wouldn't sit well in a cluttered interface but could look good if they were showcased on a simple site.

Re: Help my startup pick a new logo

#14

Post by nzmsv » Wed, Feb 10, 2010, 11:31 PM UTC

axiom wrote: post #2

Also: http://99designs.com/contests/36804

There a a number of logos on that page I like a lot more than the ones in the survey. Personal taste, of course, but I guess that's what you are looking for.

Re: Help my startup pick a new logo

#15

Post by tomkarlo » Wed, Feb 10, 2010, 11:41 PM UTC

Ah, the lazyweb at it's best.

Have you thought about a rename? That's a hell of a mouthful for a company that's not the result of some kind of international M&A event.

Re: Help my startup pick a new logo

#16

Post by angelbob » Wed, Feb 10, 2010, 11:47 PM UTC

jskopek wrote: post #9

Hey guys As an employee at Top Hat Monocle, I hope I can answer some of the questions that have been brought up: We started out as an iphone gaming company, but did a 180 shift very early on and are now in the process of relaunching the company as an education software company. One of the goals with the logo redesign was to retain the quirkiness of the name (it's been scoring very well among our current users), but w…

it's been scoring very well among our current users

Sampling bias at its best :-)

Re: Help my startup pick a new logo

#17

Post by angelbob » Wed, Feb 10, 2010, 11:48 PM UTC

The grayscale one will give you fits when/if you need to use cheap printing in black and white.

Similarly, the ones with a lot of fiddly detail will be harder to render well on paper.

Re: Help my startup pick a new logo

#18

Post by pbhjpbhj » Wed, Feb 10, 2010, 11:55 PM UTC

bayleo wrote: post #10

Given no other information I think I prefer (c).

(f) for me but it depends on how you intend to fit it in the design, (f) is a bit tall.

Also I'd call it "Top Hat & Monocle" as I think this flows better, turn the cord into an ampersand.

Re: Help my startup pick a new logo

#19

Post by pbhjpbhj » Wed, Feb 10, 2010, 11:56 PM UTC

jskopek wrote: post #9

Hey guys As an employee at Top Hat Monocle, I hope I can answer some of the questions that have been brought up: We started out as an iphone gaming company, but did a 180 shift very early on and are now in the process of relaunching the company as an education software company. One of the goals with the logo redesign was to retain the quirkiness of the name (it's been scoring very well among our current users), but w…

>- we're targeting the academic market

Not just reddit then?

Edit: the downvoters realise that the company name is a reddit meme?

Re: Help my startup pick a new logo

#20

Post by petesalty » Wed, Feb 10, 2010, 11:57 PM UTC

My criteria for this is always can I print it on a t-shirt in one color (i.e. black ink on white t-shirt in this case). If it works on t-shirts it works on business cards, stickers, etc. Keeps it simple and keeps promo items cost down in the early days.

So in short B (that's how I voted).