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Help my startup pick a new logo

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Re: Help my startup pick a new logo

#4
post #3

It would help to know what your business name is, and what your business does. Otherwise there is nothing to base a decision on, other than "it's pretty."

I'm guessing this is the startup: http://tophatmonocle.com/

"Top Hat Monocle develops mobile applications for the Apple iPhone with focus on games and interactive applications."

Re: Help my startup pick a new logo

#5
post #3

It would help to know what your business name is, and what your business does. Otherwise there is nothing to base a decision on, other than "it's pretty."

Yes, what message is your company trying to send with its logo? Or, would you prefer we didn't know what Top Hat Monocle does? If so, I'm certainly curious to know your reasoning.

Re: Help my startup pick a new logo

#6
Design isn't merely taste. That you can't immediately rule out half of them says you don't really know what you want the logo to convey. Some of these logos say "playfully campy," some "serious" and some "5 year old with clipart." We can help pick which achieves any particular goal, but you better start by being sure about the goal.

Re: Help my startup pick a new logo

#7
post #6

Design isn't merely taste. That you can't immediately rule out half of them says you don't really know what you want the logo to convey. Some of these logos say "playfully campy," some "serious" and some "5 year old with clipart." We can help pick which achieves any particular goal, but you better start by being sure about the goal.

Ah, good point. If you look at the brief at 99designs it does a better job of explaining what we're going for. http://99designs.com/contests/36804

But I'd say "playfully campy" is a pretty good summary :)

Re: Help my startup pick a new logo

#9
Hey guys

As an employee at Top Hat Monocle, I hope I can answer some of the questions that have been brought up:

We started out as an iphone gaming company, but did a 180 shift very early on and are now in the process of relaunching the company as an education software company.

One of the goals with the logo redesign was to retain the quirkiness of the name (it's been scoring very well among our current users), but we want to shift the focus more towards the icon, for a couple of reasons:

- we want to be able to use the logo on stationary, tshirts, the product, application icons

- we're targeting the academic market

- it gives us a lot more flexibility with how we name our products in the future

Thanks for all the feedback! It's all incredibly helpful

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