What Google Cloud needs is a better sales story. AWS consistently beats out Google in this respect. This story is welcomed and there should be more success stories published like this. My business is a heavy GC user (AppEngine, Datastore, CloudStorage, BQ, ComputeEngine, ManagedVM) and I couldn't imagine achieving what we have achieved in such a short amount of time on any other platform. We (myself and another guy)…
You could have done the same on AWS (source: I have worked at AWS for 6 years, and know GCP very well)
Google does give an additional level of comfort - seamless scaling, No-Ops, powerful Big Data tools, flexibility.
I'm going to shamelessly promote one of my opinions on this topic when it comes to BigQuery:
https://cloud.google.com/blog/big-data/2016/02/visualizing-t...