Earlier quoted context omitted.
And there are many that are. For those that are you really have two or three options morally: 1) Don't visit the site 2) Visit the site and don't use an ad blocker 3) Pay for premium service (e.g. youtube red) wherever it's available I refuse to accept that there's some moral high ground to using an ad blocking service. Especially for people like us (I assume you work in tech) where a huge percentage of our salaries…
But, can it go too far in the other direction? Can ads be abusive or is anything a content publisher does to monetize fair game? For instance, apps that use dark patterns that make it difficult to dismiss an ad without "accidentally" clicking through the ad...are these cool? Or would you say that one simply should not use the app?
An app is not analogous to a junk page with no useful content. You installed and use it repeatedly in spite of the ads because it provides some sort of benefit.
Any app which contains a clickable element which leads to malware infestation, or shows children inappropriate content, is malware. Regardless of whether that button is on an ad or elsewhere, and regardless of whether it is contrived to make it easy to press by "accident" or not.
An ad that constantly interposes itself to be clicked by accident is merely annoying, and probably counterproductive (users will give the program a bad rating).
To annoyed users, I would say "don't use the app".
To malware purveyors, I'd ideally like to say, "3 to 5 years".