This is showing that the Dave Ramsey "debt snowball" (pay off smallest debts first to get a psychological win and some breathing room by having fewer minimum payments) is a more effective way to get people to pay off many separate debts than paying off "highest interest rate first" even if it is less optimal for a rational actor. Just another case of people aren't 100% rational that many people have known for a while…
I have literally have people tell me that this is still rationality because it's the rational thing "for them". Like, the weirdest one was a cognitive psychology doctoral student. I mean, okay, if you can redefine rationality to be completely subjective, then sure, rationality is flargikriggendurf.
Option A (snowball): Total Cost if successful: $X Likelihood of success: 90% (just making stuff up here)
Option B : Total Cost if successful: $Y Likelihood of success: 80% (again, making stuff up)
If 80% * Y + cost of failure > 90% * X plus cost of failure, even if X > Y, then a rational actor will choose Option A.
Sure, the "chance of success" is subjective, but ignoring it doesn't make the likelihood of failure go away.