Three to become first European network to block ads
irishtimes.com
Three to become first European network to block ads
1–10 of 37 posts
Re: Three to become first European network to block ads
#2This is illegal under EU law:https://blog.pagefair.com/2015/despite-the-hype-isp-adblocki...
What makes it illegal is Deep Packet Inspection.
Re: Three to become first European network to block ads
#3> But although the company said it plans to roll out the technology internationally, it is not yet clear when Irish customers will feel the benefit. [emphasis added]
Interesting wording on an ad-supported site.
Re: Three to become first European network to block ads
#4I guess I'm fine with it as long as it's opt-in - by that I mean, so long as the customer has to actively look for the option.
If all ISPs did this by default then a lot of content on the web would disappear several months down the line.
Re: Three to become first European network to block ads
#5This is illegal under EU law: https://blog.pagefair.com/2015/despite-the-hype-isp-adblocki... What makes it illegal is Deep Packet Inspection.
I can't spot a reference to DPI or Shine in the article, but they could block ads somewhat effectively without DPI using DNS blacklists, for example.
Re: Three to become first European network to block ads
#6I guess I'm fine with it as long as it's opt-in - by that I mean, so long as the customer has to actively look for the option. If all ISPs did this by default then a lot of content on the web would disappear several months down the line.
"If all ISPs did this by default then a lot of content on the web would disappear several months down the line."
Good. I don't think most of that would be missed much.
Re: Three to become first European network to block ads
#7Right now there is a free rider problem with internet content. If this becomes more prevalent the market will have to adjust to deal with free riders.
If you believe that content creators have a right to earn money there are two ways that can happen: 1) directly - you pay directly for the content that you want to consume or 2) indirectly - you see ads or sell your data in some way.
I wonder what people will choose if these are the choices. Right now you can ignore paywalls because relatively few sites employ them and they aren't robust.
Re: Three to become first European network to block ads
#8This is illegal under EU law: https://blog.pagefair.com/2015/despite-the-hype-isp-adblocki... What makes it illegal is Deep Packet Inspection.
Almost certainly done by host blacklisting. Even ad blockers on computers usually do this. It's just easier.
Re: Three to become first European network to block ads
#9I'm all for ad blocking. But I'm even more for net neutrality. ISP blocking ads is tiny step away from "blocking all ads expect the ones ISP is paid to let through" and selectively blocking any other kind of content.
ISPs are utilities, not censors, nor cops.
Someone else mentioned "opt-in" which would not violate net-neutrality and I support.
Re: Three to become first European network to block ads
#10I guess I'm fine with it as long as it's opt-in - by that I mean, so long as the customer has to actively look for the option. If all ISPs did this by default then a lot of content on the web would disappear several months down the line.
"If all ISPs did this by default then a lot of content on the web would disappear several months down the line." Good. I don't think most of that would be missed much.
What depends on ads?
Top sites and apps: Facebook, Google, New York Times, Gmail, Podcasts (that are increasingly ad supported), Google Maps, etc. Most of the content that trends on hn. Long tail of content that lets you get an answer to just about anything on Google.
I think some of these would be missed.