What sets Apple apart from Googles and Facebooks is that it's the only company that stores the data in way that Apple itself cannot read it. This is why the others have little to say on the subject - there is no issue of a "backdoor", because there is no wall to begin with when it comes to Google or FB, their business model depends on reading and analyzing your emails and posts.
This just made me realise that Apple is a true "do no evil" company and not Google, for all its technology powress and fancy marketing. A sad realisation as I have been using Google products for almost everything-- they pitch up everything under the F/OSS banner and it's so tempting. I think I should consider moving to iOS pretty seriously. I had been dismissing it for being over-priced and not being OSS. But the tru…
There's nothing evil about wanting to provide contextual information and to do that they need the context. Its just the nature of the service they provide.