SV: Supporting the Asperger life style since 1998.
When I order groceries from Safeway the extra fee on top is pretty small and their employee brings it up on a cart and carries it all inside. This means that it's much easier to buy a bunch of groceries in bulk, which means less trips to the grocery store and less orders, helping make the fee amortize out a bit more.
Safeway's service actually offers more fresh stuff than I can find if I visit a local store. The Safeway closest to me is space-constrained (downtown San Jose) so in practice they only stock around half of the things I can get via the delivery service.