Earlier quoted context omitted.
Honestly, why? After reading a few of them, I was completely sick of this format. It appears to me as information-free fluff, written in a very generic style. What do you like in this format? I genuinely don't understand how it can sell, but if it does, there must be something?
It can also be fun to read something that just isn't parsed down to the bare facts. For example, in my opinion, [0] would be much less interesting without the benefits of long form journalism. [0] http://archive.wired.com/politics/law/magazine/17-04/ff_diam...
It's an intentional lie because "How the MH370 Search is Going" or whatever won't get clicks.