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People in Silicon Valley Don’t Click on Ads

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Re: People in Silicon Valley Don’t Click on Ads

#71

I think people with a marketing/business background are also not sensitive for clicking on ads.

Couldn't agree more. I believe people who know how ads work, call them admen, are less sensitive to ads than people who do not work in this field of work.

Re: People in Silicon Valley Don’t Click on Ads

#72
post #67
post #49

Earlier quoted context omitted.

> Quality content, services, and products are expensive to make. An internet where we pay for it instead of it being supported by user targeted ads isn't going to be covered by paying 10 cents per article you really liked. Searching tells me that CPM is typically between $1 and $10. That implies ad income per site view of $0.001-$0.01, right? The fact that clicks are worth $1, or even $100, is irrelevant. What matter…

The barrier for ignoring ads is lower than bypassing a paywall. People will just be choosier about where they go and the site owner won't necessarily make as much.

Paying $0.001-$.01 to bypass a paywall is arguably a very low barrier. Allowance for children, poor people, etc would be needed, of course. Maybe amusing image-mapping captchas would be workable. That could even be an income stream, Mechanical Turk style.

Re: People in Silicon Valley Don’t Click on Ads

#73
post #51

Earlier quoted context omitted.

Personally, I've never discovered anything specifically from an ad worth purchasing, but I have found interesting things to purchase after an advert inspired me to research a topic further. Frankly, your comment reads as someone whose livelihood depends on advertising.

I also hate ads in general, my livelihood certainly does not depend on them. But there are sometimes ads that are useful. This must almost be the case as ads (excluding punch the monkey-like ads) try to be useful. Well, according to the numbers SF people do click ads from time to time. I just can't imagine all ad clicks to be by accident and so by definition not all ads are useless. So maybe HN-ers that never click a…

The only time I've clicked on ads in the last decade it was either accidental clicks or when the ad has done its best to appear like content.

And no, I don't miss out, these people are trying to raid my wallet.

Re: People in Silicon Valley Don’t Click on Ads

#74
post #51

Earlier quoted context omitted.

Personally, I've never discovered anything specifically from an ad worth purchasing, but I have found interesting things to purchase after an advert inspired me to research a topic further. Frankly, your comment reads as someone whose livelihood depends on advertising.

I also hate ads in general, my livelihood certainly does not depend on them. But there are sometimes ads that are useful. This must almost be the case as ads (excluding punch the monkey-like ads) try to be useful. Well, according to the numbers SF people do click ads from time to time. I just can't imagine all ad clicks to be by accident and so by definition not all ads are useless. So maybe HN-ers that never click a…

[deleted]

Re: People in Silicon Valley Don’t Click on Ads

#75
post #72
post #67

Earlier quoted context omitted.

The barrier for ignoring ads is lower than bypassing a paywall. People will just be choosier about where they go and the site owner won't necessarily make as much.

Paying $0.001-$.01 to bypass a paywall is arguably a very low barrier. Allowance for children, poor people, etc would be needed, of course. Maybe amusing image-mapping captchas would be workable. That could even be an income stream, Mechanical Turk style.

That may be true for countries with online payments that actually work, but keep in mind that for many third-world countries the jump from $0 to $0.001 is hard, since people often do not have any way to perform an online payment.

Re: People in Silicon Valley Don’t Click on Ads

#76
post #72
post #67

Earlier quoted context omitted.

The barrier for ignoring ads is lower than bypassing a paywall. People will just be choosier about where they go and the site owner won't necessarily make as much.

Paying $0.001-$.01 to bypass a paywall is arguably a very low barrier. Allowance for children, poor people, etc would be needed, of course. Maybe amusing image-mapping captchas would be workable. That could even be an income stream, Mechanical Turk style.

The cost is just not money, but also time. It takes some time to fill in payment information, even if only a minute, and even if only once per website.

Re: People in Silicon Valley Don’t Click on Ads

#78
post #72

Earlier quoted context omitted.

Paying $0.001-$.01 to bypass a paywall is arguably a very low barrier. Allowance for children, poor people, etc would be needed, of course. Maybe amusing image-mapping captchas would be workable. That could even be an income stream, Mechanical Turk style.

That may be true for countries with online payments that actually work, but keep in mind that for many third-world countries the jump from $0 to $0.001 is hard, since people often do not have any way to perform an online payment.

Yes, there needs to be an alternative.

Re: People in Silicon Valley Don’t Click on Ads

#79
post #72
post #67

Earlier quoted context omitted.

The barrier for ignoring ads is lower than bypassing a paywall. People will just be choosier about where they go and the site owner won't necessarily make as much.

Paying $0.001-$.01 to bypass a paywall is arguably a very low barrier. Allowance for children, poor people, etc would be needed, of course. Maybe amusing image-mapping captchas would be workable. That could even be an income stream, Mechanical Turk style.

Paywalls also have a negative effect in the linkability of the Web. If I suggest you to go to some page, and you have to pay for it, then independently if the price, I have a much higher responsibility for the content actually being relevant for you.
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