Eyes opening. How I felt old in my 20s just by reading an article :(
Snapchat is the first (and likely not the last) mobile app that I (as someone in my late 20's) just "don't get". There have been plenty of apps that I've tried and aren't for me so I've uninstalled them, but I always seem to understand their purpose and what makes them unique and desirable to use for someone who isn't me. Snapchat on the other hand...is a mystery.
But over the last 18 months they've pushed towards a more broad social graph and more public nature and I just don't understand it. It's Instagram with some time-limit's.