Other mailers should warn about Gmail, with "Your message was scanned for advertising purposes".
I never understood this sentiment. I doubt that there is a way to build a webmailer without processing the emails content at some point. And as it is processed anyway; using it to adjust your ads doesn't appear to me as something significant.
It is disingenuous and/or ignorant to suggest that temporarily loading an email into memory for the purpose of displaying it on the users screen is the same as parsing and catagorising the text and storing the results of the analysis in a database for the purpose of manipulating the user.