I really wish all the various companies that use 3D modeling and animations software would fund and/or contribute to Blender (or some other open source 3D app) Maya and 3dsmax are great and arguably better than Blender but it seems like if they pooled their resources they could change that and everyone would be better off for it.
Part of the trouble is that the FBX format in parts of these industries is like the DOC(X) and XLS(X) formats in office productivity software: everyone uses it, so if you want to use a tool that doesn't reliably convert to/from it losslessly you are at risk of severe friction when working with others. And like DOC(X) and XLS(X), it's a proprietary format, which creates various complications for anyone who wants to cr…
I know it's not that simple. Each of those companies will want different features. But, with the right leadership (hardest part) it seems like it would be good thing for them to do.
I don't think the FBX format is the deal breaker.