This is a joke right ? We run Adsense display ads on our site and have to spend significant time every day reviewing and blocking new ads which try to use these deceptive practices. Since Google clearly has the tech to detect this they should be implementing it at source on the advertisers (malvertisers). Instead they are pushing this down to the publishers and hitting them with penalties. It's a clever ploy in some…
Firstly, this will work on ad networks other than Google, so it''s more broad reaching than anything they could do just within AdSense. This is good. Secondly, and arguably more importantly, the way to stop these adverts is for them to cost the advertiser (in either money or time) without giving them the reward of revenue. If the ads stop working then people won't have a reason to make them. By stopping the ads in Ad…
The sites that "everyday folk" browse are much more likely to be running ads from the AdSense network. Forcing the rogue advertisers to place ads on a smaller network serves to cost them (money or time) without the reward of the revenue they'd otherwise get from AdSense-enabled drive-bys.