Earlier quoted context omitted.
Exclusivity is apparently worth an embargo. http://www.techcrunch.com/2009/09/23/the-last-has-fallen-the... As the old saying goes, after that we're just dickering about the price.
You're claiming it's worth in the neighborhood of $500. If it's actually only worth $5 that's a big difference. No reasonable person believes TC can be bought for $5. My guess is that exclusivity is more of an ego thing than anything else. Competitive people like to win, and in journalism that means scooping the competition. TC might make just as much money, with or without an exclusive (give or take a few dollars).…
TC lives by the 'scoop', remember the time when they posted twitters internal documents only because they said they were afraid someone else might beat them to it ?
Ethics and TechCrunch have very little to do with each other.