Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

techcrunch.com

Post reply on HN
Print view View original

131–139 of 139 posts

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#131

Post by thieving_magpie »

dang wrote: post #68
thieving_magpie wrote: post #54

Earlier quoted context omitted.

Cool your jets there, sassafras. There is evidence of a downward trend, though probably not "most" teens. Enjoying the indignant platitudes though. https://www.washingtonpost.com/news/the-intersect/wp/2015/02...

Please don't be rude to others on HN, especially when you think they're wrong. The GP shouldn't have been so aggressive, but replying like this makes things worse. Your comment would be fine without its first and third sentences.

I'll try, you do what you need to do. I disagree that I was being rude but that's your call to make. Your job must be exhausting.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#132

Post by thieving_magpie »

mintplant wrote: post #77
dang wrote: post #68

Earlier quoted context omitted.

Please don't be rude to others on HN, especially when you think they're wrong. The GP shouldn't have been so aggressive, but replying like this makes things worse. Your comment would be fine without its first and third sentences.

Maybe it's just me, but hostility and name-calling like this seems to have become more and more common on HN in the past couple of months or so.

I wasn't aware sassafras was an actual insult - my dad used to call me that when I'd overreact.

This place is so fragile. I don't know how dang get's anything done.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#133

Post by [deleted] »

thieving_magpie wrote: post #132
mintplant wrote: post #77

Earlier quoted context omitted.

Maybe it's just me, but hostility and name-calling like this seems to have become more and more common on HN in the past couple of months or so.

I wasn't aware sassafras was an actual insult - my dad used to call me that when I'd overreact. This place is so fragile. I don't know how dang get's anything done.

[deleted]

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#134

Post by thieving_magpie »

thieving_magpie wrote: post #131
dang wrote: post #68

Earlier quoted context omitted.

Please don't be rude to others on HN, especially when you think they're wrong. The GP shouldn't have been so aggressive, but replying like this makes things worse. Your comment would be fine without its first and third sentences.

I'll try, you do what you need to do. I disagree that I was being rude but that's your call to make. Your job must be exhausting.

Bleh, I'm a blowhard. Just ignore me.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#135

Post by dang »

thieving_magpie wrote: post #132
mintplant wrote: post #77

Earlier quoted context omitted.

Maybe it's just me, but hostility and name-calling like this seems to have become more and more common on HN in the past couple of months or so.

I wasn't aware sassafras was an actual insult - my dad used to call me that when I'd overreact. This place is so fragile. I don't know how dang get's anything done.

The insult isn't in the word sassafras, of course, but in being supercilious in a discussion. The reason you shouldn't do that is not because this place is "fragile" but because it's a rude thing to do.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#136

Post by shostack »

mbesto wrote: post #126
shostack wrote: post #78

Earlier quoted context omitted.

I appreciate you sharing your information as it came across as an honest attempt to be helpful, however I think you might find it helpful to read this post by Avinash Kaushik [1] and then reread my post. I do digital advertising for a living, and that post is what I recommend to all who are new to the concept of cross-channel attribution as it is a very complex topic from both a data, math, and business standpoint. E…

No worries. I am actually in conversations with a client right now about multi-channel attribution, as I know it's a problem. The reason I responded the way I did was about your comment here: > If FB can provide advertisers with the tools to more definitively say "this is making you money" and not just "oh, we summed up all these random stats and call it Engagement--look at the shiny engagement metric!" I'm confident…

NP, I can see why that might have been read in a different way.

I may have mixed my points up a bit, but basically I've noticed that they seem to lump quite a few things under "engagement" (an autoplayed video that plays for 3 seconds from someone scrolling in their feed is apparently a valid view). I'm using engagement in the broader sense, not the specific definition in the FB platform here, although it is pretty all encompassing there as well in terms of Likes/Comments/Shares (none of which are really the apples to apples at all).

My bigger beef is on the view-through side. Attribution windows alone don't dictate attribution weighting. You really need to be measuring incremental lift, otherwise you end up with lots of people seeing an ad and a ton of view-throughs, but a lot of wasted spend since many would have converted without the impression.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#137

Post by mercer »

throwaway198374 wrote: post #128
mercer wrote: post #121

Earlier quoted context omitted.

Okay, so this question is one I'd never ask in 'real life' without knowing you very well first, but I suppose it's different here because you're anonymous and free not to answer. But apologies anyways if it seems rude. Why do you do this work? You clearly know what you're doing; perhaps you're very good. And I won't presume to know your reasons or the underlying belief system that may or may not support it. But from…

It's a reasonable question. I am not against advertising per-se. I think there is some truth to the idea that advertising keeps the Internet free. It's also a part of the sales cycle that drives the economy, and keeps a lot of people in work. I think the fear of tracking is a little overblown, too - everything I've seen about tracking in my company is extremely focused on keeping user data anonymous (at least as much…

Thanks for the thorough reply. It's helpful!

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#138

Post by thieving_magpie »

dang wrote: post #135
thieving_magpie wrote: post #132

Earlier quoted context omitted.

I wasn't aware sassafras was an actual insult - my dad used to call me that when I'd overreact. This place is so fragile. I don't know how dang get's anything done.

The insult isn't in the word sassafras, of course, but in being supercilious in a discussion. The reason you shouldn't do that is not because this place is "fragile" but because it's a rude thing to do.

That's your interpretation - definitely not something I aim for.

We'll leave it there.

Re: Facebook Climbs to 1.59B Users, Beats Q4 Estimates with $5.8B Revenue

#139

Post by jmol »

shostack wrote: post #23

The big question mark for me is whether FB will be the advertising giant to finally crack the attribution nut. You see, the age old problem of "I know I'm wasting half my budget, I just don't know which half" is still alive and well. These days, we have SO MUCH data about cross-channel attribution that it can be hard to plot a path forward (and that's if you are even aware of this concept and its implications). For t…

"but so far nothing has really reached the SMB and mid-market level for solution pricing" that's exactly what we are trying to do at AdTriba.com, cross-channel management and data-driven attribution modelling for SMBs.
Post reply on HN