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How we fought bad ads in 2015

googleblog.blogspot.com

11–20 of 136 posts

Re: How we fought bad ads in 2015

#11

Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. All they do is ask for sensitive personal information, charge you an additional fee (on top of the passport fee) and file on your behalf. Unfortunately I've had friends & family fall for this and similar scams (see also "birth certificate copy" "criminal record" "arrest record" "US travel authorisati…

[deleted]

Re: How we fought bad ads in 2015

#12
>When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want.

Dear marketing departments, I do not want relevant ads. I don't like unknown third parties influencing my decisions. If I must see ads, I'd rather see ads for tampons and sports cars and business real estate, because I'm not going to buy those things, so you're not manipulating me.

Please stop perpetuating the lie that you're somehow doing me a favor with "relevant ads", they are exactly what I invest a lot of effort blocking.

Re: How we fought bad ads in 2015

#13

Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. All they do is ask for sensitive personal information, charge you an additional fee (on top of the passport fee) and file on your behalf. Unfortunately I've had friends & family fall for this and similar scams (see also "birth certificate copy" "criminal record" "arrest record" "US travel authorisati…

[deleted]

Re: How we fought bad ads in 2015

#14
How I fought bad ads in 2016 (in order of impact on usability/performance):

http://someonewhocares.org/hosts/ (transparent and no overhead, works on Android too!)

https://www.eff.org/privacybadger

https://github.com/gorhill/uBlock (a handful of websites will detect it - you can then switch to visual blocking for that domain to get around it, for FF: https://addons.mozilla.org/en-GB/firefox/addon/ublock-origin... )

https://noscript.net/ (overkill for some, a lot of hand tweaking required to keep the Internet working)

Result: 0 (zero) explicit ads

Long term result: more money being poured into covert marketing

Re: How we fought bad ads in 2015

#15

Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. All they do is ask for sensitive personal information, charge you an additional fee (on top of the passport fee) and file on your behalf. Unfortunately I've had friends & family fall for this and similar scams (see also "birth certificate copy" "criminal record" "arrest record" "US travel authorisati…

>Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation.

https://i.imgur.com/iimLjyW.png

Can't reproduce

Re: How we fought bad ads in 2015

#16

When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. They don't make anything easier. If I want something, I will get it, otherwise it's just annoying. It's great that they are working to make ads safer (which is obviously in their interest as well), but they have already lost me (and I guess many others). Even AdSense ads are obnoxious these days…

>If I want something, I will get it And what are all the ways you can discover things you want? I'd say the top two for most people are word-of-mouth and advertising.

If you shove it in my face, it's not me discovering what I want, it's you telling me what I want and hoping I go along with it. Gets really fucking old when hundreds of people do it to me every day.

Advertisers: please piss off and let me discover the world on my own.

Re: How we fought bad ads in 2015

#18
post #15

Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. All they do is ask for sensitive personal information, charge you an additional fee (on top of the passport fee) and file on your behalf. Unfortunately I've had friends & family fall for this and similar scams (see also "birth certificate copy" "criminal record" "arrest record" "US travel authorisati…

>Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. https://i.imgur.com/iimLjyW.png Can't reproduce

You appear to be seeing no ads at all. Do you happen to have adblock installed?

I can reproduce 100% of the time: http://i.imgur.com/9KJ4LSm.png

Re: How we fought bad ads in 2015

#19

>When ads are good, they connect you to products or services you’re interested in and make it easier to get stuff you want. Dear marketing departments, I do not want relevant ads. I don't like unknown third parties influencing my decisions. If I must see ads, I'd rather see ads for tampons and sports cars and business real estate, because I'm not going to buy those things, so you're not manipulating me. Please stop p…

You think all ads are irrelevant to you? Do you not use goods and services to raise your quality of life?

Don't tell me "I just google for something if I want to consume it," because truly innovative products and services are outside the realm of general imagination, that's what makes them innovative.

And all the great products and services you learned about from word of mouth? Guess how your friends heard about them...

Advertising is annoying as hell, but it has value.

Re: How we fought bad ads in 2015

#20
post #10

Go to Google right now and search for "passport renew" I see twelve sites which offer the service with no affiliation. All they do is ask for sensitive personal information, charge you an additional fee (on top of the passport fee) and file on your behalf. Unfortunately I've had friends & family fall for this and similar scams (see also "birth certificate copy" "criminal record" "arrest record" "US travel authorisati…

What do you think are additional things that Google could do? I can imagine how hard this is to police. For example: - Let people mark different links as spam - Hire a larger team to police this

> What do you think are additional things that Google could do?

Certain searches should NOT be monetised at all. When people are looking at entering sensitive personal information (e.g. passport, visa, birth certificate, arrest record, tax filing) it is too dangerous to allow adverts which may contain phishing scams into the mix.

Too many people click ads thinking they're search results.

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