It sounds like their plan is to block all ads, then sell the new ad inventory created by all the blank space on pages. Why on earth would users want this browser?
Keep in mind that the supply side right now ends at the owner of the web property that starts the ball rolling when in fact it actually starts with the person sitting behind the computer looking at the page.
So this is a giant cut-out-the-middle-men opportunity and Eich is fairly uniquely positioned to take advantage of that.
Wonder if that rev-share idea is part of the long term plan.