11–20 of 62 posts
This reinforced to me that Adblock is a company, while uBlock Origin is just an open-source project. uBlock doesn't need to go to ad conferences and talk to people, it just filters content. https://github.com/gorhill/uBlock/blob/master/MANIFESTO.md
Earlier quoted context omitted.
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker). Also, they just landed Larry Ellison of Oracle as…
>whitelists advertisers if they are not too shitty. I don't have any source with me right now, but I've heard that they only whitelist advertisers that pay them (I recall some people comparing this to blackmail).
But the fundamental idea of forcing ad networks to pay for vetting of their ads before they are shown seems very pro-consumer.
I know the exact reason, the IAB wanted Mark to experience how an ad is blocked. Artistic merit.
Earlier quoted context omitted.
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker). Also, they just landed Larry Ellison of Oracle as…
>whitelists advertisers if they are not too shitty. I don't have any source with me right now, but I've heard that they only whitelist advertisers that pay them (I recall some people comparing this to blackmail).
An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand. What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is…
From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker). Also, they just landed Larry Ellison of Oracle as…
Man, this would make me cancel my ticket. I try to avoid being in the same state as Larry Ellison. The evil just oozes.
Earlier quoted context omitted.
>whitelists advertisers if they are not too shitty. I don't have any source with me right now, but I've heard that they only whitelist advertisers that pay them (I recall some people comparing this to blackmail).
I didn't know this, but they admit it on their site, and explain it. https://adblockplus.org/about#monetization TL;DR is that if by participating in the "Acceptable Ads" initiative the organization gains 10 million more ad impressions per month, then they have to pay. If they are "smaller" than that, it's free to them. Everybody has to keep their ads acceptable, however; you can't bribe your way out of it.
Riiiiight.
An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand. What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is…
It’d be easier to get other adblockers to attend, but a company whose business is to blackmail ad companies and get over 30 million USD a year out of that is hard to justify at such a conference.
Evidently those who prevent any ads from being served by their oh-so "important digital industry stakeholders" won't be part of any "serious conversation".
Adblock, and the many others on the market, will continue to do the non-serious work of blocking ads.