I worked at a company that couldn't find DBAs in the late 90s for a reasonable salary. They would pluck kids too smart for call center work and put them in database apprenticeships. They deal with support cases, do drudge work fixing data problems cause by one of the applications, investigate chargebacks, etc. 4/6 that worked for me are all high end tech folks now.
Another example was a .gov stuck with secretaries rendered obsolete by MS Office. They offered training and transitioned many to IT roles, mostly in training, sysadmin and business analyst roles. Most of them did great, one I knew 15 years ago as a junior training person is now a director of a big erp implementation.