So did I. He had waaaaay too many things. I have an app running on Heroku that handles his peak traffic, daily, for just $16. The only difference between mine and his is the SSL add-on...but that's $20.
He loaded up too many things.
1 web dyno, the free Heroku Dev DB, SendGrid free starter plan, Google Analytics, and the SSL would run him about $27 ($20 for SSL and $7 for 1 paid Web Dyno so the app doesn't go down every 16 hours).
That's all he needs. $250/mo is OVERKILL that he doesn't need.
Pretty sure this is not a Heroku issue.
P.S. As others have pointed out, this is a simple checklist app. He doesn't even need the SSL add-on until he verifies this is something people will pay for. It's not that serious bro. People can login with their personal info over a normal HTTP connection for now.