Earlier quoted context omitted.
Most people want to hear what most people hear, to be able to talk about it and don't be cut off from their group of friends. Same thing about TV, movies, cloths, phones, books, games etc.
I'm a non-sports person, but I had a dawning realization earlier this week. We crave shared, tribal experiences, and that's why we seek out those shared events. On the same topic, sports is a religion. If you disagree, or don't yet understand, please compare and contrast the two for me.
Here are some differences: sports fans don't think that their team is capable of supernatural feats. I don't think I've ever seen a fan of one team try to convince a fan of another to change allegiance, or proselytizing on a street corner. Sports fans know that the teams of the other fans exist, while religious people usually deny that other gods exist. Similarly, religious people don't have to worry about whether Yahweh could beat up Vishnu, but sports fans get to actually see what happens when their teams compete.