I was about to make a snarky comment disagreeing with Justin -- as one of those folks who can't deal with Snapchat, I think it's a weird encapsulation of a lot of my complaints of newer social apps.
The UX feels deliberately confusing and disorienting; it promotes a culture of manufactured intimacy; I have to deal with a bunch of software developers thinking they're hip by saying 'bless up' and flooding their social media presences with key emojis, as if a celebrity culture disseminated via Snapchat is different than any other celebrity culture. I also don't really understand how you can write an article saying Snapchat is unmanufactured and not a "social dick-measuring contest" while using DJ Khaled as your main example (and ending with an "add me on Snapchat!").
But this article is titled Why I love Snapchat, and not Why Snapchat is the best. And honestly -- I know a lot of people who love Snapchat. And that's totally cool! Software that creates joy is almost always a net positive thing, and even if I don't really dig Snapchat I'm glad that other people do.
It's okay to love software, even if its flawed or not the ~~ future of media ~~ or whatever. I loved Glitch, a game that hopefully Stewart Butterfield will revive at some point. I love Reddit, even though I find a substantial and growing chunk of its userbase/content to be somewhere between abysmal and appalling.
(Just please, stop with the key emojis.)