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Lumosity fined $2M for deceptive ads of “Brain Training” app

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Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#201

Earlier quoted context omitted.

As I stated in the sibling comment, Stemcentrx is indeed much more reasonable than either Theranos or Nootrobox. However, a $5B valuation is still absurdly optimistic when you consider the comps. There have been massive setbacks at Verastem even after getting to phase 2[0], and Verastem's science originated from a top MIT research lab. 0: https://www.bostonglobe.com/business/2015/09/28/verastem-sha...

Agreed, that is a lot if true, the MIT article[0] gave a 3 billion number and also mentions that the latest valuation was determined by Fidelity not some silicon valley VC firm. This all leads me to stick with the assertion that I would not lump the three in any way. 0: http://www.technologyreview.com/news/541006/peter-thiel-back...

The latest valuation is $5B, according to the WSJ[0]. The latest (series G) round was led by Fidelity, but Founders Fund, ARTIS Ventures, and SV Bank also participated in it[1]. Also, there's actually talk of Fidelity bringing sanity to startup valuations[2,3], rather than pumping them up even higher.

You're right that Stemcentrx, unlike Theranos or Nootrobox, doesn't smell of SV hucksterism. However, rather than comparing Stemcentrx to Theranos or Nootrobox, compare them to OncoMed, Verastem, and Stemline, which have current public valuations of $700M, $65M, and $116M, respectively. And none of them ever exceeded $1.2B in their public valuations.

0: http://blogs.wsj.com/venturecapital/2015/09/16/peter-thiel-b...

1: https://www.crunchbase.com/funding-round/7db717567346f07e604...

2: http://fortune.com/2015/11/11/snapchat-isnt-the-only-startup...

3: http://fortune.com/2015/11/12/fidelity-marks-down-tech-unico...

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#203

Earlier quoted context omitted.

Agreed, that is a lot if true, the MIT article[0] gave a 3 billion number and also mentions that the latest valuation was determined by Fidelity not some silicon valley VC firm. This all leads me to stick with the assertion that I would not lump the three in any way. 0: http://www.technologyreview.com/news/541006/peter-thiel-back...

The latest valuation is $5B, according to the WSJ[0]. The latest (series G) round was led by Fidelity, but Founders Fund, ARTIS Ventures, and SV Bank also participated in it[1]. Also, there's actually talk of Fidelity bringing sanity to startup valuations[2,3], rather than pumping them up even higher. You're right that Stemcentrx, unlike Theranos or Nootrobox, doesn't smell of SV hucksterism. However, rather than com…

Differentiating factor for Stemcentrx vs. OncoMed, Verastem and Stemline - Single agent activity in humans with multiple drugs.

http://player.meta-fusion.com/late-breaking-abstract-safety-...

http://player.meta-fusion.com/late-breaking-abstract-a-phase...

Pharmacyclics was valued at $42B with one drug in a smaller patient population than Stemcentrx drugs, and without the pipeline. The $5B valuation may be on the low side...

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#204

Earlier quoted context omitted.

It would most likely only create incentive to fake the value of the car so that it seems lower than it is.

You don't get to fake anything, they look it up in a "book". States that tax you on plates/tabs based on the car's value do exactly that. State says a 2013 Audi is worth $20K, then that's what you're getting taxed on whether you think the car is worth that much or not, and mileage is not taken into account. Annoying, too, when NC said the motorcycle I was riding at the time was worth $3K. Umm, yeah, not with 120K mil…

> The state did not take me up on the offer to sell it to them for $3K, which is the way I think it ought to work.

Supposedly Athenian taxes were assessed this way. The government handed out a list of tax obligations, and if you thought your tax requirement was heavier than somebody else's who was richer than you, you could challenge them. A challenge meant they could choose either to swap tax obligations with you, or, if they didn't believe you were poorer, to swap all their assets for yours.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#205

Earlier quoted context omitted.

The FTC is doing it's job. You can' make arbitrary medical claims, and not expect to have to prove them. This is the same sort of thing that a lot of people criticized the FDA over for going after Cheerios for making claims about being healthy for your heart. http://www.wsj.com/articles/SB124216077825612187 It's a good thing that there are parts of the government out there making sure you can't just make up whatever…

> You can' make arbitrary medical claims, and not expect to have to prove them. Sure you can. You just have to be selling drugs, rather than video games. I don't quite follow the logic.

Herbalife would beg to differ with your claims.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#206
post #42

I know this is an unpopular opinion, but I think F.lux is equally as guilty of this. None of their cited studies are done with light from an LCD screen (which is prone to white light bleeding), or using their app.

It's a fair point; the difference, my counter-point, if you will, is that F.lux is free. If F.lux's claims prove to be false, then at worst, the application is misguiding or misinforming. Lumosity, on the other hand, is outright fraudulent, if their claims are proven wrong and continue to profit off of it.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#207

All of these brain training products are suspect. Evidence for far transfer (training in one task transferring to a different domain task) is surprisingly hard to find, and empirical findings otherwise tend to disappear or diminish when replicated. Many of the pro-brain-training camp have already begun to shift the goal posts. First it was 'simple games increase IQ,' which turned out to be difficult to prove when wel…

4-day smartphone* battery, I can remember when I only charged my mobile telephone once a week.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#208

All of these brain training products are suspect. Evidence for far transfer (training in one task transferring to a different domain task) is surprisingly hard to find, and empirical findings otherwise tend to disappear or diminish when replicated. Many of the pro-brain-training camp have already begun to shift the goal posts. First it was 'simple games increase IQ,' which turned out to be difficult to prove when wel…

4-day smartphone* battery, I can remember when I only charged my mobile telephone once a week.

I'm sure that same mobile telephone was capable of far less than a smartphone. I remember my Nokias being able to last for days on end (unless I played a lot of Snake!)

While I wouldn't trade my current smartphone for one of those, I do miss the lack of battery anxiety, and wish the manufacturers would make models for those of us who aren't obsessed with thinness. An iPhone 6 at 5/8" (15mm) would be awesome.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#209

Earlier quoted context omitted.

4-day smartphone* battery, I can remember when I only charged my mobile telephone once a week.

I'm sure that same mobile telephone was capable of far less than a smartphone. I remember my Nokias being able to last for days on end (unless I played a lot of Snake!) While I wouldn't trade my current smartphone for one of those, I do miss the lack of battery anxiety, and wish the manufacturers would make models for those of us who aren't obsessed with thinness. An iPhone 6 at 5/8" (15mm) would be awesome.

Nope, it's just bad software engineers. Africa has those pretty very battery friendly "smart phones" and they do everything that yours does, probably without the fancy games.

I've been tweaking my Android tablet's code (10" screen), profiling, setting up all of the possible GPU optimizations (whole UI is whenever possible displayed using it) and this is the result.

http://imgur.com/QLN17SS

This is about a one year worth of work but I guess Android engineers don't have time to optimize per device.

You could probably squeeze out the same for any mobile device, although iPhone is probably not that configurable.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#210

Earlier quoted context omitted.

"Considering the standard deviation for IQ is 15 points" The standard deviation for the distribution of IQ is 15 points. The standard deviation of the errors of measurement associated with measuring IQ is 3 points.( ie: the standard error of measurement aka SEM) I would be willing to have 3 fingers of my left hand ( not including my thumb ) amputated to improve my IQ by 1 standard deviation. For more on Standard Erro…

What is your point? The parent made no error in his language. The inferred meaning of 'standard deviation' in this context is 'standard deviation for distribution'. The parent referred to an improvement of 3-4 IQ points, not standard deviations.

I believe the point is that standard dev for distribution is complete meaningless when talking about measuring a person's iq and increase thereof.
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