Lumosity fined $2M for deceptive ads of “Brain Training” app

Post by eli » Wed, Jan 06, 2016, 2:36 AM UTC

xux wrote: post #90

jacquesm wrote: post #37

Earlier quoted context omitted.

The worst that can happen to a good small company is that some overhyped and overfunded 'start-up' enters the field and spoils the trust built slowly and over a long time between the consumers and the suppliers of goods and services. This is unfortunately not rare at all and the 'hotter' a market seems the more of these BS artists will enter. In the end you have the same product and the same relationship with your cu…

This is actually a form of corporate sabotage some companies use. You'll find it interesting to read about Coca Cola's Tab Clear[1]. Basically, Pepsi introduced a soda called Crystal Clear that was gaining momentum in the "clear soda" market. Coke wanted to sabotage the public perception, so they introduced "Tab Clear" and made it taste so terrible, that both products failed within 6 months. After that, no one wanted…

Post by sidcool » Wed, Jan 06, 2016, 3:22 AM UTC

Post by jamesad » Wed, Jan 06, 2016, 3:41 AM UTC

ejstronge wrote: post #11

w1ntermute wrote: post #7

Great article on this trend of investors/entrepreneurs with no scientific background thinking they can get into the space and "shake things up": Silicon Valley is confusing pseudo-science with innovation [0] > I don’t think all the VC firms that are moving into the space know what they’re doing — so I think you only need a couple of nasty failures to get them to pull back. Take Pathway Genomics, for instance, which w…

I don't know much about Stemcentrx - why do you think they will fail? Their science page sounds reasonable; antibody-drug conjugates don't seem far-fetched and I don't think they're the only ones pursuing that therapeutic paradigm.

Post by hndamien » Wed, Jan 06, 2016, 4:15 AM UTC

mkhalil wrote: post #15

Dual n-back, coffee, LSD. All things people swear make you smarter. Coffee has proven to make brain work better. But it's only temporary. LSD...well, I've never tried it, but people swear by it. Not sure if scientists would be allowed to try it on test cases.

Post by intrasight » Wed, Jan 06, 2016, 4:41 AM UTC

thaumasiotes wrote: post #55

intrasight wrote: post #49

Earlier quoted context omitted.

Supplements industry lobbied congress to pass a law exempting them from FDA regulation.

Sure -- but Lumosity can't be prosecuted under FDA regulation, unless the scope of "food and drugs" has undergone some fairly significant expansion. I assume supplements are still subject to the FTC . There is no plausible argument that it's fine to make unsubstantiated health-related claims in order to sell your edible product that is intended to be bioactive , but not in order to sell your video games. In terms of…