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Lumosity fined $2M for deceptive ads of “Brain Training” app

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21–30 of 259 posts

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#21
NPR plays ads on the radio about Lumosity and brain training, nearly every day for the last year here.

It seemed ED to be more of a "We will give you a chance to raise an arbitrary number over time if you pay us" and heavy marketing ploy.

Seems like if cow clicker got viral and took peoples money.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#22
post #16

I just wanted to share my thoughts, which are simply: "Thank God!" I've been working on a startup: http://synaptitude.me/ (demo is old) Essentially, we can do some of what Luminosity claims (and have independent studies to prove it). Every time someone goes: "Oh it's just like Lumosity" I have to go through and explain the difference. My wife has a degree in neuroscience and I minored in BioE, and we both just HATE L…

I would like to see how this sort of thing could benefit people with traumatic brain injuries as it would be a great service to people suffering from this sort of malady but also probably easier to measure the effects on this group compared to a bunch of average individuals.

Cheaper EEG sensor interfacing for (neuro)feedback would be a major step forward. Using the EEG sensor with various game interfaces is possible, and has been beneficial for patients with Traumatic Brain Injury.

With TBI, the issue is often connectivity between parts of the brain, and that can be measured as EEG Coherence.

I agree with lettergram and others, that without feedback these type braingames don't really do anything.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#24
post #21

NPR plays ads on the radio about Lumosity and brain training, nearly every day for the last year here. It seemed ED to be more of a "We will give you a chance to raise an arbitrary number over time if you pay us" and heavy marketing ploy. Seems like if cow clicker got viral and took peoples money.

I was just thinking that. I only know of this product because it's so advertised on NPR. Time to replace these ads with something even more useless.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#25
All of these brain training products are suspect. Evidence for far transfer (training in one task transferring to a different domain task) is surprisingly hard to find, and empirical findings otherwise tend to disappear or diminish when replicated.

Many of the pro-brain-training camp have already begun to shift the goal posts. First it was 'simple games increase IQ,' which turned out to be difficult to prove when well controlled studies were performed. Now it's more along the lines of 'These simple games might have preventative effects against age related declines!,' which is an even harder claim to actually prove given the difficulties performing well controlled studies on aged participants.

In the cognitive science world, if we discovered a solid far transfer paradigm, especially one which transferred to something like G(eneral Intelligence), it would be our anti-baldness pill\flying car\4-day cellphone battery. People thought that these working memory transfer effects were the real deal and got very excited about it, money poured in, and the water got muddied by all these scientists with conflicts.

I obviously don't put much stock in working memory training. I wish it worked like they said, but I don't think it does. If far-transfer shows up at all, it's tiny, and doesn't persist after delay.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#26
post #16

I just wanted to share my thoughts, which are simply: "Thank God!" I've been working on a startup: http://synaptitude.me/ (demo is old) Essentially, we can do some of what Luminosity claims (and have independent studies to prove it). Every time someone goes: "Oh it's just like Lumosity" I have to go through and explain the difference. My wife has a degree in neuroscience and I minored in BioE, and we both just HATE L…

I would like to see how this sort of thing could benefit people with traumatic brain injuries as it would be a great service to people suffering from this sort of malady but also probably easier to measure the effects on this group compared to a bunch of average individuals.

That is one area we really want to study, to see if there is any way we can benefit. We are sure it can monitor concussions, but to what extent is still to be determined.

However, we don't have funding at this point (partially because we want to avoid Luminosity's fate of being tied to growth), so we are just focusing on getting a fully developed product that some psychologists we are working with would use.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#27

Based on the ads and no little fine print at the bottom citing any real science, I was a skeptic from the outset. Never did any real research to find out if their claims were inflated - or even viable in the first place. Apparently when challenged by the FTC they didn't have anything solid to show in their defense. Oh, and then there's this bit: >The complaint also charges the defendants with failing to disclose that…

Ah, consumer testimonials. I pay very close attention to those. If I learn they're fake, I blacklist the business. If someone is willing to lie to people like that on their page, I don't want to have anything to do with them.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#28
post #6

>The order also imposes a $50 million judgment against Lumos Labs, which will be suspended due to its financial condition after the company pays $2 million to the Commission. So does that mean after paying this fine, Lumosity is in financial trouble?

It means they don't have $50m. I'd say that shouldn't matter, we don't give the poor a discount on parking tickets either (actually, we usually make them more expensive).

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#29
I have something of a litmus test for companies where I just assume any company that advertises a lot via "live reads" on radio/podcasts is not to be trusted. Lumosity, LifeLock, etc.

There are outliers for which I wouldn't quite say "not to be trusted" like Dollar Shave Club and Blue Apron, but even in those cases you are, IMO, overpaying for a vanishingly small amount of convenience.

I think it holds up pretty well though that putting a lot of effort into advertising via "live reads" on radio and podcasts is a negative indicator as to how much you can trust a company.

Re: Lumosity fined $2M for deceptive ads of “Brain Training” app

#30

Great article on this trend of investors/entrepreneurs with no scientific background thinking they can get into the space and "shake things up": Silicon Valley is confusing pseudo-science with innovation [0] > I don’t think all the VC firms that are moving into the space know what they’re doing — so I think you only need a couple of nasty failures to get them to pull back. Take Pathway Genomics, for instance, which w…

The cofounder Michael Scanlon has a neuroscience PhD. http://www.lumosity.com/about/our_team

Even if he had one, having "a neuroscience PhD" isn't even close to enough experience necessary to fulfill the expectations of running a robust, legal and ethical medical technology company.

Lumosity seems like one of those companies that bit off more than it could chew. Then, to fulfill investor expectations, they started to engage in shady and unethical sales practices.

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