Earlier quoted context omitted.
That seems to be just small businesseses, not startups. Startups either go Facebook or go bust, they're not created to stay stable at small scale.
Facebook or bust. If this is the definition that we're expected to accept, I will say that as a consumer and human being, I prefer interacting with and being a part of small businesses more than startups . It would seem this definition paints a startup as a proto-bigcorp. If the prevalence of big corporations is not a cycle we want to repeat, would we not favor businesses that do not intend to become big corporations…
You might be right about the customer side, that non-"startups" are more likely to be around in 5-10 years, which makes a difference when investing in a new, mission-critical area of your business (e.g. replacing email server)