What changed that made this cost-effective? 1) The companies pursuing this, SpaceX, Blue Orgin, etc., can't be the first to think of it. If the first stage accounts for 75% of the cost of a launch, as one article I read says, I'm sure many have considered, going back to the first launches decades ago, how to reuse it. 2) The technology to land rockets vertically has existed for a long time, going back to the lunar la…
"New-space" aerospace companies are operating on a different funding framework from the old aerospace juggernauts. Instead of cost-plus funding that came almost solely from the government and which allowed rockets like ULA's Delta IV and Atlas V to stay competitive in the $300-400 million range without having to find ways to cut costs. SpaceX, Blue Origin, and Orbital Sciences, as well as other new companies, have to…
Usually changes like this result from a technical or economic development.