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Come on now. Don't make it about that. If you can't afford real meat, then you can't afford meat. Nobody says that people who can't afford a catalytic converter deserve an exemption allowing them to spew more carbon from their cars. This is the same dynamic, but far, far worse.
I see the isomorphism between catalytic converters and animal protein, but there's a pretty big difference between requiring people to pay more for cars and telling them they can't buy chicken at Aldi anymore. I think shaming people for buying cheap meat is a terrible strategy that will backfire. What needs to change are the regulations. When antibiotics are banned from the food supply, the market will discover other…
Actually I think subsidies, rather than regulations, would be a better strategy. The government subsidises lots of industries to ease the cost of transition to more expensive production methods or to wean them off environmentally destructive practices, or even just to promote growth and take advantage of export opportunities. Subsidising meat production would be a fantastic idea. Pity we have governments the world over that believe they need to "earn tax revenue" before they can spend!