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How Being Named the 'Best New Restaurant in America' Hurt My Business

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Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#11
HN is usually pretty good about calling out founders who blame everyone but themselves for failings. This is exactly that, just in a restaurant context.

The problem is that Ari thought that Alma's humble origins mattered to people coming in for a good meal such that they would somehow obscure some pretty big problems with the restaurant. I can't imagine ever excusing a product's flaws simply because the founder had difficulty raising capital, and no other restaurant has these deluded expectations.

In this case, the founder didn't listen to his customers — instead, he chose to rest on his MVP laurels and never move beyond. We appreciate that you were able to open the place on $50k, but now that you're more well known, could you possibly stop ripping people off with Eastern European wine that didn't pair with any of your tasting menu? I understand that your approach required an "us vs the world" mentality, but perhaps you could improve service that was spotty bordering on rude. When your customers dislike the tasting menu because it lacks many standout flavors beyond the snacks that initially made you famous, it's advisable to step up your dishes, not simply change to an ala carte menu and start blaming the Yelpers.

From what I can tell, he raised his own funds to start Alma. Before that, he was fired from an internship at a James Beard award winning restaurant, worked unpaid at a community garden and few other places until he just up and left. The article notes that he's never appeared on any of the cooking shows or anything, and that he was about to have to start working in someone else's place before the permanent real estate "opened up" in Downtown LA (which makes no sense if you've been to the neighborhood).

Point being, it's easy to sound blasé about giving a fuck what other people think of your cooking, but it masks the fact that this guy has never had to answer to anyone about some very obvious flaws in his cooking and business skills. Instead, blame your customers and their "shit talking."

Good riddance.

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#12
post #6

You know, at the risk of heaping on the negativity, I read their Yelp ratings and while some are excellent, others are genuinely a sign of a restaurant in crisis. Consider the gentleman from New Zealand who made reservations via an email to the owner five weeks in advance, spent the afternoon walking around downtown LA to avoid rush hour traffic, and then showed up only to be told that they were closed for a wine tas…

I don't think that actually speaks against the story, though. The story is: we started small to do our own thing, then a national review blew us up and we couldn't handle the stress in order to scale the business. A lot of the yelp reviews sound like scaling issues, especially since the great reviews are interspersed with the bad: they were capable of delivering great experiences just not consistently.

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#14
post #2

damn that must be hard. just like that trump guy who grew up in brooklyn with nothing but his hands, his brain and 1 million dollar.

Do you have as much antipathy for the various founders who build businesses with nothing but their hands, brains, and millions in investment from billionaires?

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#16
post #12
post #6

You know, at the risk of heaping on the negativity, I read their Yelp ratings and while some are excellent, others are genuinely a sign of a restaurant in crisis. Consider the gentleman from New Zealand who made reservations via an email to the owner five weeks in advance, spent the afternoon walking around downtown LA to avoid rush hour traffic, and then showed up only to be told that they were closed for a wine tas…

I don't think that actually speaks against the story, though. The story is: we started small to do our own thing, then a national review blew us up and we couldn't handle the stress in order to scale the business. A lot of the yelp reviews sound like scaling issues, especially since the great reviews are interspersed with the bad: they were capable of delivering great experiences just not consistently.

The second paragraph says "the restaurant was never, ever full." So it seems like they expected to handle more business, and in fact the lack of business shut them down. Maybe they had problems with the growth, but if they were never full then they really shouldn't have. Restaurants with growth problems need to serve food quickly so they can get people in and out to make room for more people, this restaurant apparently never had those problems.

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#17
post #7
post #4

And they continue to beat up on the guy in the comments: "You represent everything that is wrong with the food industry in Los Angeles." Can you imagine that? Who is he, Stalin? (I'm giving Hitler the day off.)

There's a reason south park riffed on this in the latest season. Everyone thinks their opinion is important because the internet has made it easy for people to broadcast their complaints to the world (and yes, I realize I'm literally doing this right now ). Review sites like Yelp exacerbate this by making everyone think they're a damn food critic. Throw in a heavy dose of entitlement and its a recipe for disaster.

Well, it's more than that, I think - it's kind of why you never hear comedians lead off with "Here's a really funny joke", and it's because everyone takes stuff like that as a challenge.

I haven't seen the negative reviews, but I read the article declaring Alma best new restaurant, and the article is focused a lot on the humble origins and surprisingly very little on the food. The author talks a bit on how some of the pairings were surprising, but more so because the author wasn't expecting it to be this good.

I'd like to see some of the actual negative reviews, but if that's the article that brought people in, it's not hard to imagine how some might take the declaration of "best new restaurant" as a challenge instead of as a claim.

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#18

It is so easy to criticize food. This is not different than writing or cinematography. This is the same attack against George Lucas. The Phantom Menance wasn't written for 34 year olds who act like children playing pretend in costumes, its target audience is 7 year olds. And, the movie is about growing up, leaving the protection of the protective mother (although gender roles have changed so now this includes the pro…

The Phantom Menace is objectively a bad film. You want a good film that teaches this to seven year olds? Try Finding Nemo.

The Phantom Menace features offensive racial stereotypes, terrible dialog, A poorly-executed subplot about a trade dispute, and characters that I personally could not and cannot identify with.

Is it fair to speculate that you were born in 1992, making you the 7 year old you refer to above? Search your feelings, zappo2938, you know this is a bad movie!

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#19
post #7
post #4

And they continue to beat up on the guy in the comments: "You represent everything that is wrong with the food industry in Los Angeles." Can you imagine that? Who is he, Stalin? (I'm giving Hitler the day off.)

There's a reason south park riffed on this in the latest season. Everyone thinks their opinion is important because the internet has made it easy for people to broadcast their complaints to the world (and yes, I realize I'm literally doing this right now ). Review sites like Yelp exacerbate this by making everyone think they're a damn food critic. Throw in a heavy dose of entitlement and its a recipe for disaster.

At the end of the day their opinion does matter and is important. For a restaurant that has 1000 reviews the rating and comments are made up of each of those reviews. It's important to potential customers and hopefully the establishment.

If they all say this food is underwhelming then that's a wake up call to owner. Its tough feedback but it's real.

At the same time people do have a responsibility not to be a jackass. Don't name call, back up general comments with specifics, don't forget to point out what went well, etc.

Re: How Being Named the 'Best New Restaurant in America' Hurt My Business

#20
post #16
post #12

Earlier quoted context omitted.

I don't think that actually speaks against the story, though. The story is: we started small to do our own thing, then a national review blew us up and we couldn't handle the stress in order to scale the business. A lot of the yelp reviews sound like scaling issues, especially since the great reviews are interspersed with the bad: they were capable of delivering great experiences just not consistently.

The second paragraph says "the restaurant was never, ever full." So it seems like they expected to handle more business, and in fact the lack of business shut them down. Maybe they had problems with the growth, but if they were never full then they really shouldn't have. Restaurants with growth problems need to serve food quickly so they can get people in and out to make room for more people, this restaurant apparent…

Yeah, that's a fair point, actually.
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