Most of the comments here are complaining that, while people like the idea of DDG, the search results are poor. Two comments regarding that: 1) the only way DDG is going to improve search results is by you using it regularly. Using it regularly drives not only revenue, allowing them to hire additional developers, but it also drives feedback to help DDG improve search results. 2) I suspect that the difference in searc…
Maybe everyone complains about bad behaviour of their insurance company, but that does not mean they'll take a higher premium. Some people care about autonomy at work, but most will not take a lower salary to get it. People care about the ethics of manufacturing phones, but they won't take a phone that represents a compromise.
There's something here about "consumer" psychology and choices that is hard to capture in the concrete terms economists like to formalize using. I think there are usually some very basic main points that people make decisions based on and some secondary points that people don't make decisions based on. The secondary ones may be the ones they talk about more or care about more, but not in a way that affects their choices.