Earlier quoted context omitted.
what about besides "known household name"? any technical merit? anything you know you do better than the alternative, for a fact? and in the process of fairness, any other blocker doing anything better that you plan to add to yours?
Technical merit? I don't really know. This is based on the open source tracker list from Disconnect (disconnect.me). FWIW, I was never into paying for an ad-blocker on iOS since that comes with its pitfalls. I have tried a couple of other free ones, and I did like Adblock Fast [1], the one I was using until Focus by Firefox and the one I still have. It's open source and is available for Chrome (not iOS), Opera (not i…
the list that site provides blocks practically every single ad, malware, etc. But it is not very practical to keep up to date.