I think you've totally missed the point
why people hate marketing. It's not because of a lack of understanding on it's mechanics.
> From this point of view, there is no "travesty" to thank marketing for. The reality was that probably personal computers were more appealing to men, so it made more sense to spend marketing resources towards them. Why it was more appealing to them is a good question to ask, and it could be because of many reasons, including culture and society. But marketing probably didn't create that desire, it just used it.
Marketing is absolutely about the manufacture of desire. Though above you make the connection between Coca-cola and the harmless association of this beverage to "happiness", this is over-simplifying things somewhat. The psychology of the brand, upon which modern consumer society is dependent, and which marketing ruthlessly exploits, is based around the construction of a self solely through conspicuous acts of consumption rather than through human experiences, relationships with friends and family, or other pursuits traditionally considered to be more laudable.
Though arguably it is required in keeping the wheels of capitalism spinning (and by proxy food in our bellies); in reality, marketing is the process of co-opting, subverting, and ultimately extinguishing joy and the human experience.