There is no substance on earth more addictive than Elmo is to a two year old. In most television shows and movies what people are looking for is somebody that represents them - call it an "avatar" if you must. When kids watch Sesame Street they relate directly to Elmo. He's younger, smaller, has an insatiable curiosity, and is in a permanent mode of questioning and discovery. He even has similar mannerisms to childre…
I think the author's reasons for not liking Elmo are actually the ones he stated and took an entire essay to carefully explain.
And I find the author's detailed reasons compelling. I think there's something to be said in modeling behavior that you'd want a younger child to aspire to rather than just presenting them a mirror as they are today. I'm with him in feeling that it just isn't as challenging or valuable. I absolutely think the old show did a much better job of that.