LeBron James Signs Unprecedented Lifetime Contract with Nike
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Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#2That is a lot of sneakers.
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#3> His lifetime deal with Nike could eventually become something similar to Michael Jordan’s. Jordan, 52, is officially the chief executive officer of the Jordan Brand, which continues to release new shoes. Sales of Air Jordan brand shoes topped $2.6 billion last year, according to Forbes.
I had to read that last figure twice...the first time, I thought it meant $2.6 billion total, which seems like a reasonable amount of revenue for one line of shoes...but _per year_? Named for an athlete who has long been retired? Half a billion for the next great player (though of course some don't think LeBron will necessarily surpass Jordan's legend) seems like a bargain for Nike.
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#4> His lifetime deal with Nike could eventually become something similar to Michael Jordan’s. Jordan, 52, is officially the chief executive officer of the Jordan Brand, which continues to release new shoes. Sales of Air Jordan brand shoes topped $2.6 billion last year, according to Forbes. I had to read that last figure twice...the first time, I thought it meant $2.6 billion total , which seems like a reasonable amoun…
I think you have to compare the "brand" of Jordan vs. Lebron. Jordan has had almost 30 years to mature. Lebron is not even half that.
Interesting to see how this compares & will play out compared to other deals (Under Armour has equity deals with Brady / Curry) which insinuates longer term deals - even if it's not explicit.
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#5> His lifetime deal with Nike could eventually become something similar to Michael Jordan’s. Jordan, 52, is officially the chief executive officer of the Jordan Brand, which continues to release new shoes. Sales of Air Jordan brand shoes topped $2.6 billion last year, according to Forbes. I had to read that last figure twice...the first time, I thought it meant $2.6 billion total , which seems like a reasonable amoun…
Definitely a big number. Jordan Brand - counted separately from Nike's other lines - captured 58% of all basketball shoe sales in the US in 2014 (in dollar terms). Keep in mind there are dozens of Jordan Brand shoes now (whereas once upon a time it was one specific shoe, the Air Jordan), with other major players endorsing under the label (such as Carmelo Anthony).
It's apparently also booming in China:
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#6I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#7Hacker, news?
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#8I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).
And David Beckham.
All of which have equity stakes in the brand as well.
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#9I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).
Mike Trout would like to have a word with you, but Bryce Harper is by no means a bad get,
Re: LeBron James Signs Unprecedented Lifetime Contract with Nike
#10I'm as impressed or more with Under Armour snagging Bryce Harper, Tom Brady, Steph Curry and Jordan Spieth (arguably the top players in their sports currently).
At likely much better contracts than their competitors have for their marquee athletes.