Cell quality of GSM/CDMA or others isn't good but the article ignores all the Wi-fi calling, FaceTime Audio and VOIP type calls you can make on a smart phone now. I've found that those are substantially better quality than any landline or cell.
If you want to know the real reason for this, it's because normal cell calls still have to go over POTS ( https://en.wikipedia.org/wiki/Plain_old_telephone_service ) on the backend, which typically uses 8-bit mu-law companding of audio at 8kHz. This compresses the typical frequency range for phone calls to 300-3000Hz, which is a lot smaller than the real range of human hearing, although it covers the range used by hu…
Thats not to say there arent legacy towers out there on POTS, but all new towers are on Ethernet via fiber as far as I can tell.